That was the question put to me by a friend and colleague during an interview last week. And, it stopped me dead in my tracks. Why? Not because...
READ MOREDigital Case Studies: 3 ways PUMA could rally its troops
by arikhanson | Oct 4, 2010
I’ll admit it. I’m a PUMA geek. And, that may be putting it lightly. I have five pairs of PUMAs. And, I have my eye on at least...
READ MOREConversations with 18 PR Rock Stars
by arikhanson | Oct 1, 2010
Last year, I started a series on my blog titled “PR Rock Stars.” The intent? To cast the spotlight on PR folks I think are knocking...
READ MOREThe long tail of LinkedIn for B2B organizations
by arikhanson | Sep 28, 2010
Traditionally, LinkedIn is seen as a networking tool for personal use. Connecting with former colleagues. Joining and interacting in different...
READ MOREThe 7 best PR blog posts I read this week
by arikhanson | Sep 24, 2010
Lately, I’ve been on a big content aggregation kick in conversations with clients, colleagues and friends. So, I figured it was about...
READ MORE9 places to find social content within your organization
by arikhanson | Sep 23, 2010
One of the most important pieces of any strategy an organization employs online revolves around content. Without compelling content,...
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