Last week, I was down in Winona again speaking at my alma mater. It’s a tradition of sorts for me, as I go down once a semester to speak...
READ MOREHow the biggest company in America–Walmart–breaks news in 2015
by arikhanson | Feb 25, 2015
In case you’ve been living under a rock, you probably heard the big news out of Bentonville last week: Walmart is set to increase its...
READ MORETwin Cities PR This Week – Feb. 13
by arikhanson | Feb 13, 2015
A number of promotions in this week’s edition of Twin Cities PR This Week, which is always good to see. But, that brings up an...
READ MOREWhy so many Employer Brands struggle with social media
by arikhanson | Feb 10, 2015
In industry media and on PR/marketing blogs like this one, we talk an awful lot about “master brand” social media marketing work....
READ MORECould two professional memberships really make sense?
by arikhanson | Feb 4, 2015
Last Saturday, I had the honor or presenting at one of the annual PRSA APR study sessions thanks to my friends Betsy Anderson and Julie...
READ MOREWhy more brands are using Facebook CTA buttons (but more still should)
by arikhanson | Jan 19, 2015
In case you missed it, Facebook rolled out “call to action” buttons last February. It was hardly a revolutionary move. Advertisers...
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