I’m not breaking news by saying Facebook hasn’t had the best year. Privacy concerns. A slew of negative PR hits. And, rumors that...
READ MOREWhy are more people going the solo consultant route?
by arikhanson | May 14, 2019
According to a recent Freshbooks survey, I say it’s all about control. That was the number-one factor among those who have chosen to go...
READ MORE#StarbucksCup on #GoT: What to do when a PR lottery ticket falls in your lap
by arikhanson | May 10, 2019
ICYMI, a (supposed) Starbucks coffee cup was caught on-screen at Winterfell in episode 4, season 8 of Game of Thrones last Sunday. Predictably,...
READ MORELooks like our over-reliance on social media tools and technology will continue (and that’s not a good thing)
by arikhanson | May 7, 2019
Technology is accelerating at a pace so fast, few can keep up. In our day-to-day lives, technology has completely changed how we communicate,...
READ MOREWhat does the PESO model look like in five years? 3 key takeaways from the recent USC Annenberg Center for PR Study
by arikhanson | May 2, 2019
PESO. In case you haven’t heard, that’s Paid-Earned-Shared-Owned. It’s the acronym that has come to define our generation of...
READ MOREHow I research influencers *without* using influencer management tools
by arikhanson | Apr 30, 2019
Talk to anyone about influencer marketing for more than five minutes and inevitably the topic comes up: How do you find and research your...
READ MORESUBSCRIBE TO ARIK'S NEWSLETTER
Catch up on the latest trends and insights in social media, PR and digital marketing.