On The Gram, I follow a fellow solo consultant named Katie Miller. Katie’s a relatively new solo–been at it a couple years now....
READ MOREWhy do social media marketers continue to invest in organic reach?
by arikhanson | Jul 2, 2019
Organic reach. Aren’t we all tired of talking about this yet? I know I sure am. But, it continues to be a topic of...
READ MOREHow did I get to be the grown-up in the room?
by arikhanson | Jun 28, 2019
I had a bit of an epiphany recently. I’m the grown up in the room now. I know, sounds stupid, right? After all, I’m 46 years old...
READ MORE8 social media trends to watch for the rest of 2019
by arikhanson | Jun 25, 2019
Yesterday, I presented at what is becoming an annual event for Minnesota PRSA–it’s digital storytelling workshop. It was chock full...
READ MOREHow Target uses branded gifs to bolster community engagement on Twitter
by arikhanson | Jun 18, 2019
If you’ve worked in the social media marketing world for more than five minutes, you know how most brands treat “engagement”...
READ MOREState of social media teams: Small, under-resourced with a growing list of responsibilities
by arikhanson | Jun 14, 2019
One question I’ve consistently heard from companies re: social media marketing over the last 10 years of consulting has simply been: What...
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