If you work in PR or social media, chances are, by now, you’ve had a chance to participate in a blogger outreach campaign on behalf of a...READ MORE
4 reasons Bulldog Reporter completely missed the boat with its “Mommy Blogger Contact Guide”
by arikhanson | Jan 30, 2013
Holy Hannah. You’re going to love this one, if you didn’t hear about it already yesterday. I was pointed to a little kerfuffle...READ MORE
Is blogger outreach becoming a “spray-and-pray” tactic?
by arikhanson | Sep 4, 2012
Exhibit A: A pitch I received from a rather large (but shall remain unnamed) advertising agency last week. Keep in mind, last time I checked, I...READ MORE
Is blogger outreach turning into an SEO game full of annoying conference calls?
by arikhanson | Nov 21, 2011
OK, weird title, right? That’s because I’m taking a page out of my friend Greg Swan’s book today and running a bit of an...READ MORE
10 tips to bolster your influencer outreach programs
by arikhanson | Oct 13, 2011
Yesterday, friend and fellow blogger, Greg Swan and I co-presented at the wonderful MIMA Summit in Minneapolis. Our topic? Influencer outreach...READ MORE
Blogger outreach lessons learned from recent pitches I’ve received
by arikhanson | Mar 22, 2011
Over the last year or so, I’ve received a number of pitches around my blog. Surprising to me, really. I guess I still think of this blog...READ MORE
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