“Join the conversation.” It’s a phrase that’s been ubiquitous since social media blew up in 2007-2008. It’s been...
READ MOREStarbucks Pumpkin Spice Latte launch: Creative social win or PR mess?
by arikhanson | Sep 8, 2017
Tuesday was essentially a national holiday for many who worship at the table the coffee bean. Of course, it was National PSL Day. In...
READ MOREThat’s it: I’m calling for the abolishment of RFPs
by arikhanson | Sep 5, 2017
You heard me. #AbolishRFPs. Check it–it’s trending. This isn’t a new topic in our industry. Heck, I’ve even written...
READ MORE7 online resources for the Minnesota PR/social job seeker
by arikhanson | Aug 30, 2017
Each week, I put together and distribute The Talking Points e-newsletter (sign up here). It’s full of stories and articles designed to...
READ MOREHow the Mall of America uses its 55425 blog to bolster awareness for the largest mall in U.S.
by arikhanson | Aug 28, 2017
If you live in the Twin Cities, chances are, by now you’ve probably heard 2017 is the Mall of America’s 25th birthday. They just...
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