By now (especially if you’re a basketball fan), you’ve seen the Dwyane Wade video Budweiser produced. It has been shared everywhere...
READ MOREWhy the Big 4 entering the marketing world is great news for solos
by arikhanson | Apr 10, 2019
In case you missed it, Accenture made big news last week by acquiring an independent NY-based agency named Droga5. This is big news, of course,...
READ MOREIs the PR industry missing the boat with influencer marketing?
by arikhanson | Apr 4, 2019
For years, the PR industry had an intense love affair with “influencers.” Or, I should probably use a more accurate term: bloggers....
READ MOREThe best influencer marketing case study you’ll never hear about
by arikhanson | Apr 2, 2019
You’ve read influencer marketing case studies. But believe me when I tell you, you’ve never seen an influencer marketing case study...
READ MORE15 Up-and-Coming PR and Social Media Marketers to Watch
by arikhanson | Mar 29, 2019
Last week, I shared my news that I’ll be teaching social media at the University of St. Thomas. A big part of the reason I pursued this...
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