Digital integration. It’s one of THE buzzwords in our marketing world. When done right, it works wonderfully well. Other times, well,...
READ MOREGary V: Most hated or most loved person in social media?
by arikhanson | Feb 25, 2021
Gary V is a fascinating personality to me. For so many reasons. But mostly because of his position in the industry–he’s become one...
READ MOREClubhouse by the numbers (and the numbers might surprise you)
by arikhanson | Feb 23, 2021
So much has been written about Clubhouse already–I hesitated to even try to add another viewpoint. However, as I continue to think about...
READ MOREDid Zillow take advantage of its “viral moment” on SNL?
by arikhanson | Feb 19, 2021
In case you missed it, Zillow had a moment last weekend. A “viral” moment, to be clear. Because for about 24-48 hours, a lot more...
READ MOREDid Mr. Peanut’s brand-to-brand engagement Twitter strategy work during the Super Bowl?
by arikhanson | Feb 10, 2021
Tide. Jeep. Bud Light. Doritos. These were the brands you were paying attention to during the Super Bowl Sunday because these were the brands...
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