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In case you missed it, last week Southwest Air turned the keys over to the social media intern on Twitter. Hey everyone. It’s the Social...

By now, we all know it: Video is a very big deal when it comes to social media marketing. According to Sprout Social, more than half of...

Each semester I teach at the University of St. Thomas, we spend at least one class period on personal branding. This semester we’ll spend...

For the last week-plus, many companies have come out with messages of support of the Ukraine, as Russia continues to invade the country. Some...

One of the questions I’ve heard the most from friends, clients and prospects over the last 6 months or so is: How should I set up a...

Not sure if you’ll remember but back in early January, PBR made this controversial tweet. Eventually, it got Corey Smale, the social...