When you talk to people in our industry about LinkedIn, predictably you get a wide range of responses. “It’s not for me.”...
READ MOREAre employee social advocacy programs at direct odds with your personal brand?
by arikhanson | Oct 2, 2019
Employee social advocacy programs are having a moment. Come to think of it, they’ve been having a moment for a while now. Fact is, more...
READ MOREWhy I think it’s OK (if not preferred) to “always be looking”
by arikhanson | Sep 27, 2019
Back when I was working for other people, I always got a ton of push-back when I mentioned I had always adopted an “always be looking...
READ MOREAre people working in marketing happier than those working in PR?
by arikhanson | Sep 26, 2019
A couple weeks ago, I made a post on LinkedIn lamenting that the media relations game has gotten a lot harder over the last few years. The...
READ MORE3 (relatively) easy ways to get your brand started on TikTok
by arikhanson | Sep 19, 2019
TikTok is having a bit of a moment. Allow me to share some stats that back up that statement: TikTok now has more than 500M active users...
READ MORENatty Light’s Catalina Wine Mixer scores A+ for creativity (but not sure what’s going on with execution)
by arikhanson | Sep 17, 2019
In early August, Natty Light introduced a new entry to the hard seltzer game: the Catalina Lime Mixer. Or, in other words, the best named hard...
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