We all know there’s a massive shift going on with social content formats: From static photos and text to short-form videos (i.e., Reels)....
READ MORE6 Twin Cities women with amazing PR, comms and marketing career journeys
by arikhanson | Dec 8, 2022
A few weeks ago, Ad 2 hosted a great event (led by former Tommie, Chloe Lewis)–a Women’s Leadership Panel. I did not attend, but...
READ MOREWe’re simply not paying our social talent nearly enough
by arikhanson | Dec 6, 2022
Let’s just say it out loud: Some of these social media jobs simply don’t pay enough. Starting with entry-level positions. Glassdoor...
READ MOREI tried Mastodon for a week–here’s what I learned
by arikhanson | Nov 29, 2022
What are you using instead of Twitter now? That’s the question du jour right now, isn’t it? Seems like almost everyone that’s...
READ MOREWhy good writing is the best foundation of a successful social media career
by arikhanson | Nov 22, 2022
David Olgilvy was right. The better you write, the higher you will go. That’s almost an exact quote from a famous memo he sent to...
READ MORETop skills of the 2022 social media professional–as told by the people doing the actual work
by arikhanson | Nov 16, 2022
You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which...
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