Tell me if one of these scenarios sounds familiar: You’re a mid-sized or small PR, advertising or marketing agency owner and have a small...
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by arikhanson | Jan 10, 2023
Early January each year means one thing for me: Developing my annual “coffee list!” I’ve been at this (formally and publicly, at least) for 6+...
READ MOREAre employees the forgotten audience on LinkedIn?
by arikhanson | Dec 20, 2022
For many brands, LinkedIn is a key social media channel–especially B2B brands, where LinkedIn can be a key awareness, engagement and even...
READ MORESurvey says we really *don’t* want our leaders speaking out on big topics
by arikhanson | Dec 15, 2022
For the last few years one message has been loud-and-clear when it comes to executive leadership online: We want our leaders to speak up on key...
READ MOREIs the pivot from Instagram photo posts to Reels working for brands?
by arikhanson | Dec 13, 2022
We all know there’s a massive shift going on with social content formats: From static photos and text to short-form videos (i.e., Reels)....
READ MORE6 Twin Cities women with amazing PR, comms and marketing career journeys
by arikhanson | Dec 8, 2022
A few weeks ago, Ad 2 hosted a great event (led by former Tommie, Chloe Lewis)–a Women’s Leadership Panel. I did not attend, but...
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