Truth be told, I don’t know Leah Johnson all that well. I met her through my work with MIMA and a common friend (and fellow rock star,...
READ MORETargeting micro-influencers: The next big thing that should have been a big thing 5 years ago
by arikhanson | Apr 11, 2017
AdAge reporter, Kristy Sammis, recently wrote an article that sums up how I’ve felt about the whole influencer thing for years. No need...
READ MOREHave we suddenly “over-storied” the social web?
by arikhanson | Apr 6, 2017
First, there were Snapchat Stories. Those fun, whimsical little snapshots into our days broadcast for 24 hours on the (previously) hot social...
READ MORE3 big (ongoing) issues the recent Cracker Barrel social media crisis highlights
by arikhanson | Mar 30, 2017
In case you missed it, Cracker Barrel fell victim to the most recent “internet mob” last week and had its social media pages...
READ MORE4 reasons your brand’s YouTube videos continue to fall flat
by arikhanson | Mar 24, 2017
You know what’s really interesting to me about YouTube? There are seemingly two worlds: The world of influencers and...
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