Usually, you’ll find a mix of content on this blog that’s either helpful or interesting–at least that’s always my goal....
READ MORETrend: The over-investment in social media tools and technology
by arikhanson | Jul 26, 2018
I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry:...
READ MOREHow paywalls are killing social media sharing of PR placements
by arikhanson | Jul 24, 2018
Let me know if the following situation sounds familiar: Your PR team works for months on end to secure a fantastic media placement with The New...
READ MORESocial Media Rock Stars: Toro’s Christian Plewacki
by arikhanson | Jul 19, 2018
I usually have a rule for folks I profile in this series: I must have met them in person. Simple rule. And I’ve followed it to the letter...
READ MOREWhy haven’t there been more small PR and social firms founded in the last 10 years?
by arikhanson | Jul 17, 2018
I was all set to write a post I was going to title “The PR agency family tree.” I was modeling it after a great article in the...
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