Today, I celebrate 10 years as a solo social media and PR consultant. Truth be told, I don’t know if today is the actual anniversary. I...
READ MOREIt’s high time to start an awards program for solo communications consultants
by arikhanson | Oct 22, 2019
OK, so I know this kind of headline sounds pretty self-serving coming from me. And, you know what? You’d be right! But, biases aside, the...
READ MOREMedia relations is getting harder…much harder (but here’s a few tips for how you can get more stories placed)
by arikhanson | Oct 15, 2019
This just in: media relations is getting tougher. Much, much tougher. The stats back up the claim. Consider the following: Demand for media...
READ MOREWhat I would be budgeting for in 2020 if I were a brand-side PR manager
by arikhanson | Oct 10, 2019
Last week, the PR Daily folks released survey findings from a recent survey among comms types about 2020 budgeting (nice work, Ted Kitterman...
READ MOREWhy I’m advocating for every PR/comms pro to spend 10 minutes a day on LinkedIn
by arikhanson | Oct 4, 2019
When you talk to people in our industry about LinkedIn, predictably you get a wide range of responses. “It’s not for me.”...
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