There’s a Starbucks that’s less than a mile from my house. To say I visit it frequently is probably an understatement. The baristas...
READ MOREWhat’s the best way to source content: In house vs. agency vs. freelance
by arikhanson | Oct 14, 2014
As more companies join the content marketing arena, one of the bigger issues these companies face is this: How do we source all this content?...
READ MOREYour content strategy is broken–here’s how to fix it
by arikhanson | Oct 13, 2014
Last week, I visited the Dallas/Fort Worth metropolis (I had never been, surprisingly), to chat with the Fort Worth PRSA chapter. The topic of...
READ MORETalking Points Podcast: Does building relationships with journalists still matter?
by arikhanson | Oct 9, 2014
That was a hot topic in this week’s Talking Points Podcaast, as Kevin Hunt and I sat down to debate. The conversation is based on a post...
READ MOREHow corporate IT is actually killing employee communications
by arikhanson | Oct 7, 2014
Years ago, I worked for an accounting and consulting firm here in Minneapolis. They ran their systems on Lotus Notes. For those of you born...
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