Each semester I teach at the University of St. Thomas, we spend at least one class period on personal branding. This semester we’ll spend...
READ MOREFor brands sharing “We stand with Ukraine” messages on social, execution matters
by arikhanson | Mar 15, 2022
For the last week-plus, many companies have come out with messages of support of the Ukraine, as Russia continues to invade the country. Some...
READ MOREAre employee social media advocacy programs really working?
by arikhanson | Mar 9, 2022
One of the questions I’ve heard the most from friends, clients and prospects over the last 6 months or so is: How should I set up a...
READ MOREIs getting attention on social media at all costs a sound strategy?
by arikhanson | Mar 4, 2022
Not sure if you’ll remember but back in early January, PBR made this controversial tweet. Eventually, it got Corey Smale, the social...
READ MOREThe age-old question: Should you let people “pick your brain?”
by arikhanson | Mar 1, 2022
Should you let people “pick your brain?” It’s one of those questions that’s been talked about and debated for years....
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