Home Blog Lists|Other The who’s who of who’s running social media for America’s top companies

The who’s who of who’s running social media for America’s top companies


It’s been a good 4-5 years since social media blew up the digital world. In those last 4-5 years, many large companies across the country have committed resources to social–and many have staffed appropriately.

Community managers. Social strategists. Directors of Social. New positions have been created. And companies are now clamoring for good, digital talent.

The only problem is: Digital talent is becoming scarce. But, that’s a different topic for a different day.

Today, I wanted to talk about–or, I guess showcase–those who are doing the hard work to integrate social media into some of America’s bigger companies. And then I got to thinking–there really is no list of these people anywhere.

Oh sure, there are Twitter lists here and there. Jeremiah Owyang has his list of social media new hires (and the last time he posted it was April 7). But, I really haven’t seen a good list of corporate social media leaders anywhere.

Probably with good reason. These folks are in high demand. Any such list would be pretty valuable to recruiters and agencies/companies (insert Arik evil laugh here). So, I thought, why not create one? Or, at least START to create one.

Now, the challenge with creating any such list is it’s tough to find ALL the leaders of social at ALL the big companies. After all, I do have  day job 🙂 But, like I said, I thought this was a good start.

Take a peek and let me know who I missed–and who I should add–in the comments. I’ll continue to build in the months ahead. Oh, and I also started a Twitter list of these leaders, in case you’re interested in following them there, too.


Natanya Anderson

Natanya A

Company: Whole Foods

Title: director-social media and digital marketing

Twitter: @natanyaP

Background: Powered, Dell, Dachis Group

Scott Monty

Scott Monty Twitter

Company: Ford Motor Co.

Title: Global Digital and Multimedia Communications Manager

Twitter: @scottmonty

Background: Agency (crayon), health care (Boston Healthcare Associates)


Tony Saucier

Tony S

Company: Lifetime Fitness

Title: Director-social media

Twitter: @tsauce

Background: OLSON, Exponent, Weber Shandwick


Liz Brown Bullock

Liz Brown Bullock

Company: Dell

Title: Director-social media and community

Twitter: @lizbbullock

Background: Dell, Olgilvy, DDB Needham


Paolo Mottola

Paolo Mottola

Company: REI

Title: Digital engagement program manager

Twitter: @paolojr

Background: Eddie Bauer, Weber Shandwick


Scott Gulbransen

Scott G

Company: H&R Block

Title: Director-social media and social business

Twitter: @sdgully

Background: Applebees, Intuit


Adam Kmiec

Adam K

Company: Campbell’s

Title: Director-global digital marketing & social media

Twitter @adamkmiec

Background: Walgreens, Colle+McVoy, Con Agra


Lee Aase


Company: Mayo Clinic

Title: Director-center for social media

Twitter: @leeaase

Background: Mayo Clinic, politics

Christi McNeill


Company: Southwest Airlines

Title: Social media and emerging media

Twitter: @christimcneill

Background: Southwest Airlines

Justin Levy

Justin Levy

Company: Citrix

Title: Head of social media

Twitter: @justinlevy

Background: New Marketing Labs



Alicia Jones

Alicia Jones

Company: Honda

Title: National manager of Honda and Acura social marketing

Twitter: @alicia_at_honda

Background: Honda, Edelman


Christi Woodworth

Christi Woodworth

Company: Sonic

Title: Director of social media

Twitter: @cwoodworth

Background: Heifer International, Oklahoma Public Schools Foundation

Umang Shah

Umang Shah

Company: Wal-Mart

Title: Director-social strategy

Twitter: @umang_shah

Background: Microsoft, Xerox


Wendy Arnott

Wendy Arnott

Company: TD Bank Group

Title: Vice president-social media and digital communication

Twitter: @wendy_arnott

Background: TD Bank, Mercer


Ryon Harms

Ryon Harms

Company: Farmer’s Insurance

TItle: Director of social media

Twitter: N/A

Background: WebIR, media


Joe Curry

Joe Curry

Company: Target

Title: Social media manager

Twitter: @joejcurry

Background: McDonalds, Padilla Speer Beardsley



Scott Hudler

Scott Hudler

Company: Dunkin Donuts

Title: Vice president of global consumer engagement

Twitter: @scotthudler

Background: Dunkin Donuts, Mars, Popeye’s Chicken


Blair Klein

Blair Klein

Company: AT&T

Title: Executive director-emerging communications

Twitter: @bklein34

Background: AT&T, Edelman


Jonathan Pierce

Jonathan Pierce

Company: American Airlines

Title: Director of social media communications

Twitter: @jonnorp

Background: American Airlines


Rick Wion

Rick Wion

Company: McDonalds

Title: Director of Social Media

Twitter: @GoMcD

Background: Golin Harris, media


Jon Lombardo

Jon Lombardo

Company: GE

Title: Leader of social media

Twitter: N/A

Background: Politics, PSFK



Greg Gerik

Greg Gerik

Company: 3M

Title: Social media leader

Twitter: @ggerik

Background: West Publishing, Legal


Beth Reilly

Beth Reilly

Company: Kraft Foods

Title: Digital ands social marketing lead

Twitter: N/A

Background: Leo Burnett, Universal



Karen Gutierrez

Karen G

Company: U.S. Bank

Title: Social media director

Twitter: @curiousbanker

Background: Media



Ashley Callahan

Ashley Callahan

Company: Coca-Cola

Title: Manager of digital communications and social media

Twitter: @ashhazie

Background: Media



Jamie Simoni

Jamie Simoni

Company: American Eagle Outfitters

Title: Marketing manager-social media

Twitter: @jamiesimoni

Background: American Eagle, Red Cross



Chuck Stephens

Chuck Stephens

Company: Humana

Title: Social media marketing consultant

Twitter: @SoChuckified

Background: Humana


Adrian Parker


Company: Intuit

Title: Global head of social media, mobile and emerging media

Twitter: @adriandparker

Background: Radio Shack, Foot Locker



Vince Golla

Vince Golla

Company: Kaiser Permanente

Title: Director-digital media and syndication

Twitter: @VinceGolla

Background: Kaiser, Oracle, Media



Aaron Miller

Aaron Miller

Company: General Mills

Title: Social media engagement manager

Twitter: @HelloAaron

Background: Target, Weber Shandwick



Connie Chan Wang


Company: LinkedIn

Title: Social media strategist

Twitter: @cheesycons

Background: Yahoo


Note: Big thanks to SocialMedia.org for many of the pics above…



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