It’s been a good 4-5 years since social media blew up the digital world. In those last 4-5 years, many large companies across the country have committed resources to social–and many have staffed appropriately.
Community managers. Social strategists. Directors of Social. New positions have been created. And companies are now clamoring for good, digital talent.
The only problem is: Digital talent is becoming scarce. But, that’s a different topic for a different day.
Today, I wanted to talk about–or, I guess showcase–those who are doing the hard work to integrate social media into some of America’s bigger companies. And then I got to thinking–there really is no list of these people anywhere.
Oh sure, there are Twitter lists here and there. Jeremiah Owyang has his list of social media new hires (and the last time he posted it was April 7). But, I really haven’t seen a good list of corporate social media leaders anywhere.
Probably with good reason. These folks are in high demand. Any such list would be pretty valuable to recruiters and agencies/companies (insert Arik evil laugh here). So, I thought, why not create one? Or, at least START to create one.
Now, the challenge with creating any such list is it’s tough to find ALL the leaders of social at ALL the big companies. After all, I do have day job 🙂 But, like I said, I thought this was a good start.
Take a peek and let me know who I missed–and who I should add–in the comments. I’ll continue to build in the months ahead. Oh, and I also started a Twitter list of these leaders, in case you’re interested in following them there, too.
Natanya Anderson
Company: Whole Foods
Title: director-social media and digital marketing
Twitter: @natanyaP
Background: Powered, Dell, Dachis Group
Scott Monty
Company: Ford Motor Co.
Title: Global Digital and Multimedia Communications Manager
Twitter: @scottmonty
Background: Agency (crayon), health care (Boston Healthcare Associates)
Tony Saucier
Company: Lifetime Fitness
Title: Director-social media
Twitter: @tsauce
Background: OLSON, Exponent, Weber Shandwick
Liz Brown Bullock
Company: Dell
Title: Director-social media and community
Twitter: @lizbbullock
Background: Dell, Olgilvy, DDB Needham
Paolo Mottola
Company: REI
Title: Digital engagement program manager
Twitter: @paolojr
Background: Eddie Bauer, Weber Shandwick
Scott Gulbransen
Company: H&R Block
Title: Director-social media and social business
Twitter: @sdgully
Background: Applebees, Intuit
Adam Kmiec
Company: Campbell’s
Title: Director-global digital marketing & social media
Twitter @adamkmiec
Background: Walgreens, Colle+McVoy, Con Agra
Lee Aase
Company: Mayo Clinic
Title: Director-center for social media
Twitter: @leeaase
Background: Mayo Clinic, politics
Christi McNeill
Company: Southwest Airlines
Title: Social media and emerging media
Twitter: @christimcneill
Background: Southwest Airlines
Justin Levy
Company: Citrix
Title: Head of social media
Twitter: @justinlevy
Background: New Marketing Labs
Alicia Jones
Company: Honda
Title: National manager of Honda and Acura social marketing
Twitter: @alicia_at_honda
Background: Honda, Edelman
Christi Woodworth
Company: Sonic
Title: Director of social media
Twitter: @cwoodworth
Background: Heifer International, Oklahoma Public Schools Foundation
Umang Shah
Company: Wal-Mart
Title: Director-social strategy
Twitter: @umang_shah
Background: Microsoft, Xerox
Wendy Arnott
Company: TD Bank Group
Title: Vice president-social media and digital communication
Twitter: @wendy_arnott
Background: TD Bank, Mercer
Ryon Harms
Company: Farmer’s Insurance
TItle: Director of social media
Twitter: N/A
Background: WebIR, media
Joe Curry
Company: Target
Title: Social media manager
Twitter: @joejcurry
Background: McDonalds, Padilla Speer Beardsley
Scott Hudler
Company: Dunkin Donuts
Title: Vice president of global consumer engagement
Twitter: @scotthudler
Background: Dunkin Donuts, Mars, Popeye’s Chicken
Blair Klein
Company: AT&T
Title: Executive director-emerging communications
Twitter: @bklein34
Background: AT&T, Edelman
Jonathan Pierce
Company: American Airlines
Title: Director of social media communications
Twitter: @jonnorp
Background: American Airlines
Rick Wion
Company: McDonalds
Title: Director of Social Media
Twitter: @GoMcD
Background: Golin Harris, media
Jon Lombardo
Company: GE
Title: Leader of social media
Twitter: N/A
Background: Politics, PSFK
Greg Gerik
Company: 3M
Title: Social media leader
Twitter: @ggerik
Background: West Publishing, Legal
Beth Reilly
Company: Kraft Foods
Title: Digital ands social marketing lead
Twitter: N/A
Background: Leo Burnett, Universal
Karen Gutierrez
Company: U.S. Bank
Title: Social media director
Twitter: @curiousbanker
Background: Media
Ashley Callahan
Company: Coca-Cola
Title: Manager of digital communications and social media
Twitter: @ashhazie
Background: Media
Jamie Simoni
Company: American Eagle Outfitters
Title: Marketing manager-social media
Twitter: @jamiesimoni
Background: American Eagle, Red Cross
Chuck Stephens
Company: Humana
Title: Social media marketing consultant
Twitter: @SoChuckified
Background: Humana
Adrian Parker
Company: Intuit
Title: Global head of social media, mobile and emerging media
Twitter: @adriandparker
Background: Radio Shack, Foot Locker
Vince Golla
Company: Kaiser Permanente
Title: Director-digital media and syndication
Twitter: @VinceGolla
Background: Kaiser, Oracle, Media
Aaron Miller
Company: General Mills
Title: Social media engagement manager
Twitter: @HelloAaron
Background: Target, Weber Shandwick
Connie Chan Wang
Company: LinkedIn
Title: Social media strategist
Twitter: @cheesycons
Background: Yahoo
Note: Big thanks to SocialMedia.org for many of the pics above…
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