As I reflect back on 2013, one thing I now love to do (thanks to Adam Singer–I’m stealing his idea) is look back at my Google Analytics and sift through the most-read posts of the year.
But, I’m going to take it one step further and give you some insight and “best guesses” into WHY these posts were the most well-read on my blog this past year.
1-Why Vine is dying on the…well…Vine
Writing about niche platforms always performs well. A post I wrote about an Instagram cheat sheet ranked in my top 3 posts for 13 months straight.
2-The next generation of PR pros to watch
List posts like this are always well-read–especially when you feature a younger group that 1) isn’t featured as much as the regular pros we see highlighted almost every day online, and 2) is younger and probably a bit more apt to share with friends and family.
3-So God made a PR pro
Remember that Ram Truck ad from the Super Bowl last year? This was my riff on it. Had a lot of fun with this one. There’s always one post each year like this…
4-5 ways the Sons of Anarchy live by the PRSA code of ethics
This was my geek out moment of the year when SOA creator, Kurt Sutter, reteweeted this post. I mean Kurt-freaking-Sutter!
5-The lie of the LinkedIn endorsement
This is one of those post ideas that everyone was thinking about but no one was yet writing about (that much, at least).
6-8 reasons Feedly will make you forget all about Google Reader
Timely topic with the demise of Google Reader earlier this year. Useful content for many looking for a new Reader is my guess.
7-9 recent and current PR interns destined for greatness
See #2 above.
8-Google Glass: Why it won’t go mainstream until 2023
Everyone has been fawning (and that’s putting it lightly) over Google Glass all year. So, I decided to write a post talking about why I think the tech is still a ways off (personally, I’m not the biggest fan). Those counter-intuitive posts usually perform quite well.
9-What do the best corporate blogs do well
Another thing lots of people like to see: case study posts or examples of brands “like us” doing things well. Just setting the table here…
10-The one reason brands should start using Instagram (and it’s not what you think)
This one’s all about the headline, in my view. Sometimes I can actually write a decent headline. Not often, but sometimes 😉