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Consider the following scenario: You take a job out of college as a coordinator at a big agency. You develop a feel and love for social media...

We’ve been hearing about this whole “dark social” trend for quite a while now. After all, the concept of texting and private...

I’ve been an independent consultant now for nine years. And during those nine years the most common refrain I hear from friends and...

Professional trade associations are under fire. In fact, they have been for some time. Organizations like IABC, PRSA and AdFed are struggling...

For as long as “social media marketing” has been around, Facebook has held the title of most brands’ social media home base....

Last week, I ran across this interesting article in the Atlantic. TLDR: Brands and customers can’t really be “friends” on...