What makes a brand “best in class” when it comes to social media marketing? It’s a question almost every company wants to...
READ MOREDoes grammar even really matter in social media marketing anymore?
by arikhanson | Jul 27, 2021
Let’s just get this out of the way. In my opinion, the answer to this click-bait-ey headline is a resounding “yes.”...
READ MOREWhy do we continue to be loyal to our corporate employers when they’re not loyal to us?
by arikhanson | Jul 22, 2021
Earlier this year, a friend of mine was unceremoniously fired from her corporate job. She had been a really good employee– a star...
READ MOREThe power–and risk–of the personal job referral
by arikhanson | Jul 1, 2021
Earlier this year, my son was talking about how much he wanted a membership at the Edina Life Time. Keep in mind, he’s 16 years old and...
READ MOREHow often should you post on social media? (A lot less than Hootsuite is telling you)
by arikhanson | Jun 29, 2021
It’s become one of the most prevalent questions in the social media industry. And, to me, also one of the most frustrating. Mostly...
READ MORE3 ideas to help develop social content your audiences actually want to read
by arikhanson | Jun 25, 2021
A recent report from Typeset relayed a concerning stat: 38% of writers said “knowing what our audiences want to read” was either...
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