For at least a couple years now, many brands have been asking the same question: Should we give up on Twitter? And, in some instances, the...
READ MOREMinnesota PR/Comms Agency CEOs on LinkedIn–who has the most influence?
by arikhanson | Sep 2, 2021
Last year, I started a new coaching piece to my business. Specifically social media coaching for executives and leaders. The reason? To help...
READ MOREWhat content works–what what doesn’t–for executives on LinkedIn?
by arikhanson | Aug 25, 2021
In case you haven’t noticed, executive participation on LinkedIn has been way up during COVID. In fact, many leaders have turned to...
READ MOREAnatomy of the perfect coffee meet-up
by arikhanson | Aug 17, 2021
Last week I had, in my estimation, the perfect coffee meet-up with a new friend: Abby Reimer. In a typical year (this hasn’t been one), I...
READ MOREHow Warby Parker’s social media content shaped my customer journey over 10+ years
by arikhanson | Aug 10, 2021
“This story starts a couple years ago. I was sitting in bed, reading, as I often do in the evenings. Probably a Vince Flynn or John...
READ MOREShould an MBA be required for future social media marketers?
by arikhanson | Aug 5, 2021
It’s a question posed by the Sprout Social folks the other day. It’s an interesting question, actually. As a full-time social media...
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