If you’re reading this blog, chances are you work in the PR or digital marketing industries. And, if you work in those industries,...READ MORE
When was the last time you conducted a social content audit?
by arikhanson | Dec 13, 2016
If you work in the world of social media marketing, your days are most likely filled with: Creating content Meetings Managing communities More...READ MORE
PR isn’t about “content”–it’s about ideas
by arikhanson | Nov 12, 2013
Think back to the early 2000s. Was ANYONE talking about “content?” Anyone at all? Not really. Nowadays you can’t go five...READ MORE
Do brands really need to demonstrate sympathy during national crisis?
by arikhanson | Jun 10, 2013
This past weekend, while I was on vacation, a story by Katie Humphrey ran in the local Minneapolis Star Tribune about the angst many people...READ MORE
Should companies give up promoting holidays on Facebook?
by arikhanson | May 21, 2013
It all started with this. Simple. Brilliant. And just a great move. Then they moved on to much more obscure holidays. And, even more obscure...READ MORE
How to amplify your content via Facebook page post ads
by arikhanson | Mar 21, 2013
When I say “Facebook advertising”, for many the straight-forward marketplace ads you see on the right-hand side of the site come to...READ MORE
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