For many brands, LinkedIn is a key social media channel–especially B2B brands, where LinkedIn can be a key awareness, engagement and even...
READ MORESurvey says we really *don’t* want our leaders speaking out on big topics
by arikhanson | Dec 15, 2022
For the last few years one message has been loud-and-clear when it comes to executive leadership online: We want our leaders to speak up on key...
READ MOREIs the pivot from Instagram photo posts to Reels working for brands?
by arikhanson | Dec 13, 2022
We all know there’s a massive shift going on with social content formats: From static photos and text to short-form videos (i.e., Reels)....
READ MORE6 Twin Cities women with amazing PR, comms and marketing career journeys
by arikhanson | Dec 8, 2022
A few weeks ago, Ad 2 hosted a great event (led by former Tommie, Chloe Lewis)–a Women’s Leadership Panel. I did not attend, but...
READ MOREWe’re simply not paying our social talent nearly enough
by arikhanson | Dec 6, 2022
Let’s just say it out loud: Some of these social media jobs simply don’t pay enough. Starting with entry-level positions. Glassdoor...
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