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That’s an odd headline, isn’t it? After all, engagements are the cornerstone of social media marketing. Why on earth would we want...

When was the last time your company conducted a social media audit? If your answer is “not recently” or “never”,...

As we quickly near the end of 2021 (where did this year go?!?!), many of us will start the planning process for 2022. And, given the changes...

Last week, on Tuesday, I showed up to teach my social media/digital marketing class at the University of Minnesota. Unfortunately, only 11...

2021 was the year executives got more active on LinkedIn. And, for many us who have been urging execs to do this for years, it was about time....