Last week, I went skiing with a friend I haven’t seen in a while. We talked about all sorts of industry topics, but eventually the...
READ MOREIs being the boss still cool in 2022?
by arikhanson | Feb 15, 2022
Maybe a better question is: Is being the boss worth it? It’s an interesting question at this moment for a few different reasons: 1...
READ MOREFolgers case study sums up what big ad agencies always get wrong about social
by arikhanson | Feb 11, 2022
Last week in class where I teach as an adjunct at the University of St. Thomas, we discussed a case study. Folgers is trying to remake its...
READ MOREThe specialist, The manager and The individual contributor: What’s the best fit for you?
by arikhanson | Feb 8, 2022
The specialist. The manager. The individual contributor. Those are, essentially, the three roles you have available to you in the world of...
READ MORECementing the case against gated content (in most cases)
by arikhanson | Feb 1, 2022
For years, we’ve been debating the merits of “gated” content on the web. On one side, we have marketers who believe gated...
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