The phrase “Employer Brand” has taken on a life of its own the last few years. Companies are investing more and more in their...
READ MORE4 keys to conducting a better social media audit
by arikhanson | May 5, 2022
Over the last 13-plus years as a social media consultant, I’ve probably conducted 50+ social media audits. Some of them have been pretty...
READ MOREPros and cons of being an adjunct professor in social media
by arikhanson | Apr 26, 2022
Since I became an adjunct professor at the University of St. Thomas 3 years ago, an interesting thing has happened: People have started...
READ MORESouthwest Air’s intern Twitter thread: Brilliant or brutal social media marketing?
by arikhanson | Apr 19, 2022
In case you missed it, last week Southwest Air turned the keys over to the social media intern on Twitter. Hey everyone. It’s the Social...
READ MOREWe still have a big problem with social video
by arikhanson | Mar 30, 2022
By now, we all know it: Video is a very big deal when it comes to social media marketing. According to Sprout Social, more than half of...
READ MORESUBSCRIBE TO ARIK'S NEWSLETTER
Catch up on the latest trends and insights in social media, PR and digital marketing.