As PR pros, we all do our fair share of reading. Me? I read the Wall Street Journal, CNN, and various local publications. Esquire and Golf Digest. And, of course, I read my fair share of PR and social media blogs. Where I fall short–at least lately–has been my book reading. You know, those hard-covered repositories of information and insights?
Sure, I read some non-fiction and an occasional Vince Flynn novel, but what are today’s “must reads” for PR pros? Instead of sharing what I think you should read, I enlisted the help of my trusted PR colleagues. Here’s what they had to say (interesting to note that very few of these suggestions were actually traditional “PR” books).
What would you add to this list?
Kellye Crane—Elements of Style (William Strunk and E.B. White) and The New Rules of Marketing and PR (David Meerman Scott)
Deanna Ferrari—How to win friends and influence people (Dale Carnegie)
Shonali Burke—Measuring Public Relationships (Katie Paine)
Lisa Hoffmann—Emotional Intelligence (Daniel Goleman), World Wide Rave (David Meerman Scott)
Greg Swan—Full Frontal PR (Richard Laermer) and Rengen: The Rise of the Cultural Consumer–And what it means to your Business (Patricia Martin)
Jen Wilbur—Groundswell (Charlene Li and Josh Bernoff) and The Influentials (Jon Berry and Ed Keller)
Lauren Vargas—Never Eat Alone (Keith Ferrazzi and Tahl Raz) and Made to Stick (Chip and Dan Heath)
Dave Fleet—Now is Gone (Brian Solis/Geoff Livingston) and Tactical Transparency (Shel Holtz, John Haynes and Lynne Johnson)
Kelly Groehler—The World is Flat (Thomas Friedman), Execution (Larry Bossidy, Ram Charan and Charles Burck), and The Snowball (Alice Schroeder)
David Mullen—The Art of Client Service (Robert Solomon)