The last few months I’ve provided you with my Follow Friday recommendations through this video blog–along with context behind why I follow each person.

Today, I thought I’d try something a little different and give you the “how to” behind my broader follow strategy. If you notice from my profile, I don’t necessarily follow everyone who follows me. That’s by design. I have a strategy. And a focus. And I thought I’d share some of those tips with you all. Let me know what you think.