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Talking Points Podcast: Stop Saying Content is King

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We’re back from a short holiday hiatus–that’s right, the Talking Points Podcast is back! Hold all applause, please 🙂

In this week’s episode, we discuss internet trolls, burnout, and one interesting topic that was blogged about by Augie Ray late in Dec. In the post, Augie says “Stop saying Content is King. Start focusing on customer experience.” That sparked a good debate between Kevin and I–would love to hear your thoughts. Hope you’ll pop in and give a listen this week.

SHOW NOTES – January 8, 2015

“The Troll Hunters”

http://www.technologyreview.com/photoessay/533426/the-troll-hunters/

“Trying to Swim in a Sea of Social Media Invective”

http://bits.blogs.nytimes.com/2014/12/13/trying-to-swim-in-a-sea-of-social-media-invective/?_r=0

“When Your Job Is to Moderate the Internet’s Nastiest Trolls”

http://mashable.com/2014/09/28/moderating-the-trolls/

Allstate: Project Aware Share

http://www.allstate.com/tools-and-resources/aware-share.aspx

Allstate: Mayhem Sale

http://www.mayhemsale.com/

“Allstate’s Mayhem Sold The Entire Contents Of This Couple’s House While They Were At The Sugar Bowl”

http://marketingland.com/allstates-mayhem-sold-entire-contents-couples-house-sugar-bowl-113023

“Allstate Warns Social Over-Sharers with #MayhemSale”

http://www.brandchannel.com/home/post/2015/01/02/150102-Allstate-Mayhem-Sale.aspx

“Allstate’s Mayhem Is Back and He’s Watching Your Social Media Profiles”

http://adage.com/article/cmo-strategy/allstate-s-mayhem-watching-social-media-profiles/296443/

“Are Social Media Jobs About to Disappear”

http://www.convinceandconvert.com/social-media-strategy/are-social-media-jobs-about-to-disappear/

“Will first gen social media marketers start to burn out in 2015?”

https://arikhanson.com/2015/01/05/will-first-gen-social-media-marketers-start-to-burn-out-in-2015/

“Five Tips To Help CMOs Improve Social Media ROI in 2015”

http://www.experiencetheblog.com/2014/12/five-tips-to-help-cmos-improve-social.html

“Is “above the fold” design dead?”

http://holtz.com/blog/content/is-above-the-fold-design-dead/4450/#When:17:48:00Z

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