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Talking Points Podcast: Should Brands Really Have an Opinion?

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Fun show this week. Kevin and I talked about the #PlayMoreMN campaign, why brands need to have an opinion (big topic!), and the rough-and-tumble life of today’s blogger (insert sarcasm here).

Hope you enjoy the show!

SHOW NOTES – October 15, 2015

“How to Work with Journalists: Straight from a Tribune Panel”

http://spinsucks.com/communication/how-to-work-with-journalists-straight-from-a-tribune-panel/

SPOTLIGHT: “#PlayMoreMN case study: Why the “tell us your story” approach is NOT dead”

https://arikhanson.com/2015/10/14/playmoremn-case-study-why-the-tell-us-your-story-approach-is-not-dead/

“Why Your Brand Needs to Have an Opinion”

https://contently.com/strategist/2015/10/12/why-your-brand-needs-to-have-an-opinion

“Does creating content make you dumb?”

http://www.businessesgrow.com/2015/10/01/creating-content

SHOUTOUT: Jen Swanson

https://twitter.com/jgswanson

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Talking Points Podcast: Should Brands Really Have an Opinion?

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