Fun show this week. Kevin and I talked about the #PlayMoreMN campaign, why brands need to have an opinion (big topic!), and the rough-and-tumble life of today’s blogger (insert sarcasm here).
Hope you enjoy the show!
SHOW NOTES – October 15, 2015
“How to Work with Journalists: Straight from a Tribune Panel”
http://spinsucks.com/communication/how-to-work-with-journalists-straight-from-a-tribune-panel/
SPOTLIGHT: “#PlayMoreMN case study: Why the “tell us your story” approach is NOT dead”
“Why Your Brand Needs to Have an Opinion”
https://contently.com/strategist/2015/10/12/why-your-brand-needs-to-have-an-opinion
“Does creating content make you dumb?”
http://www.businessesgrow.com/2015/10/01/creating-content
SHOUTOUT: Jen Swanson
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