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Talking Points Podcast: Real-Time Marketing “War Rooms” are Dying

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In this edition of the Talking Points Podcast, Kevin and I talk about an interesting article by Contently last week that laid out all kinds of interesting stats about real-time marketing “war rooms” (wow–expensive!). Especially the stats around the cost per impression for real-time marketing “war room”-based tactics vs. other forms of advertising–quite eye-opening.

We also talk a bit about the trend of companies pre-releasing Super Bowl commercials BEFORE the big game. Is it worth it? Will the trend continue? We discuss.

Talking Pts Podcast

Hope you enjoy the show.

SHOW NOTES – FEBRUARY 5, 2015

 “USA TODAY Ad Meter Results”

http://admeter.usatoday.com/

 “8 great Super Bowl XLIX commercials you can watch already”

http://admeter.usatoday.com/2015/01/31/super-bowl-xlix-commercials-early-releases/

 “See Which Super Bowl Ads Are Already Going Viral”

http://www.inc.com/graham-winfrey/see-which-super-bowl-ads-are-already-going-viral.html

 “Does Super Bowl Exposure Matter if Ads Go Viral?”

http://www.bloomberg.com/news/videos/2015-01-30/does-super-bowl-exposure-matter-if-ads-go-viral-

 “Why Aren’t Super Bowl Ads Getting Buzz This Year?”

https://www.linkedin.com/pulse/great-work-vs-digibabble-whats-your-super-bowl-bet-david-sable

 “For Football Fans, It’s More Than Just a Game”

https://www.thinkwithgoogle.com/infographics/for-football-fans-its-more-than-just-a-game.html

 “The Big Game Becomes a Month-Long, Multi-Screen Event on YouTube”

https://www.thinkwithgoogle.com/articles/youtube-insights-stats-data-trends-vol9.html

 “Is Real-Time Super Bowl Marketing Worth the Money?”

http://contently.com/strategist/2015/01/29/data-real-time-super-bowl-marketing-is-a-giant-waste-of-money/

 “7 reasons PR pros should fire a client”

http://www.prdaily.com/Main/Articles/e5c2d851-fcc5-4b2a-891a-13aa3e5383c5.aspx

 “Content Strategy 2015: Marketing, Mobile, and the Enterprise“

http://www.slideshare.net/khalvorson/content-strategy-2015-marketing-mobile-and-the-enterprise

 “How top publishers are using Snapchat”

http://digiday.com/publishers/publishers-approaching-snapchat-discover/

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Talking Points Podcast: Real-Time Marketing “War Rooms” are Dying

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