In this edition of the Talking Points Podcast, Kevin and I talk about an interesting article by Contently last week that laid out all kinds of interesting stats about real-time marketing “war rooms” (wow–expensive!). Especially the stats around the cost per impression for real-time marketing “war room”-based tactics vs. other forms of advertising–quite eye-opening.
We also talk a bit about the trend of companies pre-releasing Super Bowl commercials BEFORE the big game. Is it worth it? Will the trend continue? We discuss.
Hope you enjoy the show.
SHOW NOTES – FEBRUARY 5, 2015
“USA TODAY Ad Meter Results”
“8 great Super Bowl XLIX commercials you can watch already”
“See Which Super Bowl Ads Are Already Going Viral”
“Does Super Bowl Exposure Matter if Ads Go Viral?”
“Why Aren’t Super Bowl Ads Getting Buzz This Year?”
“For Football Fans, It’s More Than Just a Game”
“The Big Game Becomes a Month-Long, Multi-Screen Event on YouTube”
“Is Real-Time Super Bowl Marketing Worth the Money?”
“7 reasons PR pros should fire a client”
“Content Strategy 2015: Marketing, Mobile, and the Enterprise“
“How top publishers are using Snapchat”