In this edition of the Talking Points Podcast, Kevin and I talk about an interesting article by Contently last week that laid out all kinds of interesting stats about real-time marketing “war rooms” (wow–expensive!). Especially the stats around the cost per impression for real-time marketing “war room”-based tactics vs. other forms of advertising–quite eye-opening.
We also talk a bit about the trend of companies pre-releasing Super Bowl commercials BEFORE the big game. Is it worth it? Will the trend continue? We discuss.
Hope you enjoy the show.
SHOW NOTES – FEBRUARY 5, 2015
“USA TODAY Ad Meter Results”
“8 great Super Bowl XLIX commercials you can watch already”
http://admeter.usatoday.com/2015/01/31/super-bowl-xlix-commercials-early-releases/
“See Which Super Bowl Ads Are Already Going Viral”
http://www.inc.com/graham-winfrey/see-which-super-bowl-ads-are-already-going-viral.html
“Does Super Bowl Exposure Matter if Ads Go Viral?”
http://www.bloomberg.com/news/videos/2015-01-30/does-super-bowl-exposure-matter-if-ads-go-viral-
“Why Aren’t Super Bowl Ads Getting Buzz This Year?”
https://www.linkedin.com/pulse/great-work-vs-digibabble-whats-your-super-bowl-bet-david-sable
“For Football Fans, It’s More Than Just a Game”
https://www.thinkwithgoogle.com/infographics/for-football-fans-its-more-than-just-a-game.html
“The Big Game Becomes a Month-Long, Multi-Screen Event on YouTube”
https://www.thinkwithgoogle.com/articles/youtube-insights-stats-data-trends-vol9.html
“Is Real-Time Super Bowl Marketing Worth the Money?”
“7 reasons PR pros should fire a client”
http://www.prdaily.com/Main/Articles/e5c2d851-fcc5-4b2a-891a-13aa3e5383c5.aspx
“Content Strategy 2015: Marketing, Mobile, and the Enterprise“
http://www.slideshare.net/khalvorson/content-strategy-2015-marketing-mobile-and-the-enterprise
“How top publishers are using Snapchat”
http://digiday.com/publishers/publishers-approaching-snapchat-discover/
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