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Talking Points Podcast: Can Twitter Really Drive Traffic for Brands?

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In this week’s episode, Kevin and I discuss the Atlantic article that made the rounds this past week about Twitter’s inability to drive traffic (big surprised, right?). We also tackle a really interesting PBS story about the evolving nature of media, and Justine Sacco, who was back in the news this past week.

SHOW NOTES – FEBRUARY 19, 2015

“The Unbearable Lightness of Tweeting”

http://www.theatlantic.com/business/archive/2015/02/the-unbearable-lightness-of-tweeting/385484/

“Bark to Action: Buick Goes to the Dogs—Your Dogs—With Customized Spots”

http://www.brandchannel.com/home/post/2015/02/17/150217-Buick-Woof.aspx

“There’s No Bullshit Like Brand Bullshit”

http://adcontrarian.blogspot.com/2015/02/theres-no-bullshit-like-brand-bullshit.html

“How Lies Spread Faster Than Truth: A Study of Viral Content”

http://www.pbs.org/mediashift/2015/02/how-lies-spread-faster-than-truth-a-study-of-viral-content

“How One Stupid Tweet Blew Up Justine Sacco’s Life”

http://www.nytimes.com/2015/02/15/magazine/how-one-stupid-tweet-ruined-justine-saccos-life.html?_r=0

“A Social-Media Mistake Is No Reason to Be Fired”

http://www.theatlantic.com/politics/archive/2015/02/being-shamed-on-social-media-should-not-get-people-fired/385597/

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Talking Points Podcast: Can Twitter Really Drive Traffic for Brands?

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