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Talking Points Podcast: Black Friday Social Media Case Studies

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After a week off and a week “on location” (look at us, on location! :), Kevin and I are back at it this week (I know, you missed us, right?). The topics of conversation? Black Friday and brand case studies, Facebook’s new rules for brands, and the difference between content marketing and brand journalism.

Hope you’ll take a listen…

Talking Pts Podcast

 

 

SHOW NOTES – December 4, 2014

“Apple, Samsung, EA And Microsoft Were Black Friday and Cyber Monday Winners”

http://www.forbes.com/sites/ianmorris/2014/12/01/apple-samsung-ea-and-microsoft-were-black-friday-and-cyber-monday-winners/

Walmart.com Reports Biggest Cyber Monday In History, Mobile Traffic At 70% Over The Holidays”

http://techcrunch.com/2014/12/02/walmart-com-reports-biggest-cyber-monday-in-history-mobile-traffic-at-70-over-the-holidays/

“Walmart Leads Social Media Engagement for Black Friday”

http://socialtimes.com/wal-mart-leads-social-media-engagement-black-friday_b207503

“#BlackFriday by the Numbers: How @Kohls Cashed In”

http://simplymeasured.com/blog/2014/12/02/blackfriday-by-the-numbers-how-kohls-cashed-in/

“Black Friday outweighs Thanksgiving on social media, suggests Salesforce data”

http://www.zdnet.com/black-friday-outweighs-thanksgiving-on-social-media-suggests-salesforce-data-7000036189/

“Black Friday Weekend 2014 Social Media Review Part II”

http://www.slideshare.net/marketingcloud/black-friday-weekend-2014-social-media-review-part-ii

“What Happened on Black Friday? Black Friday online sales up 20.6% year over year”

http://www.emarketer.com/Article/What-Happened-on-Black-Friday/1011653?ecid=SOC1001

Nordstrom dominates social media ahead of Black Friday: analysis

http://www.nydailynews.com/life-style/nordstrom-dominating-social-media-black-friday-article-1.2026248

“A solid sales lift for Cyber Monday, according to early data”

http://www.washingtonpost.com/news/business/wp/2014/12/02/a-solid-sales-lift-for-cyber-monday-according-to-early-data/

“Online Sales for Girl Scout Cookies Are Approved”

http://www.nytimes.com/2014/12/01/technology/online-sales-for-girl-scout-cookies-are-approved.html?_r=1

“News Feed FYI: Reducing Overly Promotional Page Posts in News Feed”

http://newsroom.fb.com/news/2014/11/news-feed-fyi-reducing-overly-promotional-page-posts-in-news-feed/

“Facebook Will Curtail Unpaid Ads by Brands”

http://www.nytimes.com/2014/11/15/technology/facebook-to-cut-unpaid-posts-by-marketers-on-news-feeds.html?_r=1

“Facebook Cuts Brands’ Reach Once Again”

http://adage.com/article/digital/facebook-cuts-brands-organic-reach/295881/

“Facebook is no longer a place for promotional posts”

http://arstechnica.com/business/2014/11/facebook-is-no-longer-a-place-for-promotional-posts/

“The PR Win of 2014”

http://spinsucks.com/communication/pr-win-2014/

“Content Marketing vs. Brand Journalism: the Outcomes Define Differences”

http://sarahskerik.me/2014/11/24/content-marketing-vs-brand-journalism-the-outcomes-define-differences/

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Talking Points Podcast: Black Friday Social Media Case Studies

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