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Talking Points Podcast: Are most B2B influencers offline?

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In this week’s episode (episode 7) of the Talking Points Podcast, Kevin and I talk about the B2B influencer world based on another of our favorite podcasts–the FIR B2B Podcast with Paul Gillin and Allan Schoenberg.

Talking Pts Podcast

We also talk about Red Bull and its drive to become a full-fledged media company, women and their dominance in the ranks of PR, and Facebook’s recent decision to do away with “like-gating” once and for all.

Kevin even asks me, in a new segment at the tail end of the show, how I got my start in PR. You certainly don’t want to miss that ridiculous story 🙂

Embed Buzzsprout

SHOW NOTES – August 14, 2014

“FIR B2B #13: Why Online Influencer Marketing is a Waste of Time”

http://forimmediaterelease.biz/index.php?/weblog/comments/fir_b2b_13_why_online_influencer_marketing_is_a_waste_of_time

“Under Armour Uses Star Power to Boost Content Marketing Efforts”

http://www.clickz.com/clickz/news/2359564/under-armour-shows-how-star-power-can-boost-content-marketing-efforts

“Could Red Bull Become the New ESPN?”

http://contently.com/strategist/2014/08/07/could-red-bull-become-the-new-espn/?goal=0_855cf0c201-1b6dd5b1e7-315128661

“Why women dominate PR”

http://www.prdaily.com/Main/Articles/eeb0024c-413d-4f46-8ac1-cc104f30dbaa.aspx

“Why Are There So Many Women in Public Relations?”

http://www.theatlantic.com/business/archive/2014/08/why-are-there-so-many-women-in-pr/375693/?single_page=true

“Facebook steps up its war on like-bait”

http://digiday.com/platforms/facebook-ends-like-baiting-era-brands/

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Talking Points Podcast: Are most B2B influencers offline?

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