Admit it, you tend to think of media relations, right?
As I talk to business folks, I still get the feeling that a lot of people think PR is really just media relations.
Gee, I thought PR meant influencing and persuading attitudes, perceptions and behaviors of key stakeholders. More accurately, according to Wikipedia, PR is the practice of managing the flow of information between an organization and its publics. In that respect, media relations is just one way we do that. Hasn’t it always been that way?
PR is much, much more than just media relations. It includes a number of other disciplines that we all practice on a daily basis to help our clients achieve their business objectives. Community relations. Social media. Internal communications. Executive communications. Investor relations. And marketing communications, to name a few.
For the bulk of the non-PR population, PR=media relations. But we know it to mean and represent so much more.