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Do you ever get the sense this whole Employee Social Advocacy concept is being shoved down our throats by a number of “thought...

Sure seems like it. My original idea for this post was to feature 4-5 non-profits that executed exceedingly creative social media marketing...

Like many of you, this is the time of year when I start planning for the year ahead. Part of that involved thinking about new ideas. New ideas...

I first met Sara Mulder at a client meeting. Turns out, we shared a client (Sleep Number). At times, meeting the bigger agency folks who work...

Last week, Edelman exec, David Armano made an interesting post on LinkedIn. His question: Do you respond to everyone who reaches out to you...

Two years ago I wrote this post. The theory: Brands no longer need to post 20 times a week to drive results in social media marketing. Back in...