By now, the “war for talent” has been well-documented. We’re facing a shortage of talent. Employees hold all the cards....
READ MOREHow your content’s half-life should (drastically) impact your social media strategy in 2020
by arikhanson | Mar 4, 2020
Last week, Greg Swan shared an interesting tweet as part of his presentation on the state of social media in 2020. It talked about the...
READ MOREWe ask our leaders to be authentic online, but are communicators setting a good example?
by arikhanson | Feb 26, 2020
Last week, a friend sent me a note the posed an interesting question: “How do we remain authentic about our business selves on LinkedIn?...
READ MOREA day in the life of one solo PR/social media consultant (and adjunct professor)
by arikhanson | Feb 21, 2020
“What’s a typical day look like for you?” It’s a question I heard a lot last semester at the University of St. Thomas....
READ MOREThe secret weapon to promoting your next rebrand on social media
by arikhanson | Feb 20, 2020
Last week, Andersen Windows & Doors (AWD) unveiled its new rebrand to the world. I really like the new branding/logo–great job by the...
READ MOREVisit Winona leverages Squarespace Super Bowl spot for PR home run
by arikhanson | Feb 14, 2020
It was big news in my world when Squarespace ran a Super Bowl spot featuring my adopted home town, and alma mater, Winona. The spot featured...
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