Last week, a friend sent me a note the posed an interesting question: “How do we remain authentic about our business selves on LinkedIn?...
READ MOREA day in the life of one solo PR/social media consultant (and adjunct professor)
by arikhanson | Feb 21, 2020
“What’s a typical day look like for you?” It’s a question I heard a lot last semester at the University of St. Thomas....
READ MOREThe secret weapon to promoting your next rebrand on social media
by arikhanson | Feb 20, 2020
Last week, Andersen Windows & Doors (AWD) unveiled its new rebrand to the world. I really like the new branding/logo–great job by the...
READ MOREVisit Winona leverages Squarespace Super Bowl spot for PR home run
by arikhanson | Feb 14, 2020
It was big news in my world when Squarespace ran a Super Bowl spot featuring my adopted home town, and alma mater, Winona. The spot featured...
READ MOREWhy you–not an agency–need to own your influencer relationships
by arikhanson | Feb 10, 2020
Never a dull moment in the world of influencer marketing. Last week, Digiday wrote an article essentially claiming that agencies are destroying...
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