In this episode of the Talking Points Podcast, Kevin and I talk about tech and media trends–from a little different perspective (that of a former Yahoo board member). I say “different” because it’s not the usual marketing predictions. Instead, this deck (featured in the show notes below) talks about much broader tech and media trends–but trends that will definitely have an impact on us all in the year(s) ahead.

Take a listen.

SHOW NOTES – October 29, 2015

“Epic slide deck from former Yahoo board member lays out the future of tech and media”

http://www.businessinsider.com/michael-wolf-predicts-what-will-happen-in-the-tech-industry-in-2016-2015-10

SPOTLIGHT: “Target Gets Into Halloween Spirit With Virtual Reality, Mobile Site”

http://adage.com/article/digital/target-readies-customers-halloween-vr-mobile-app/300934/

SPOTLIGHT: “Target Debuts Spooky Interactive 360-Degree Video Ads To Showcase Its Halloween Merchandise”

http://marketingland.com/target-debuts-spooky-interactive-360-degree-video-ads-showcase-halloween-merchandise-147424

SPOTLIGHT: “New Treatster Tool Maps Out Your Best Trick-or-Treating Route Ever”

https://corporate.target.com//article/2015/10/treatster-halloween-how-to

“Behind-the-scenes content: The most over-rated content in the history of the Internet”

https://arikhanson.com/2015/10/21/behind-the-scenes-content-the-most-over-rated-content-in-the-history-of-the-internet/

“We’ve Lost Nearly Half Our Social Referral Traffic In the Last 12 Months”

https://blog.bufferapp.com/lost-traffic

SHOUTOUT: “How the General Mills Newsroom Became an Earned Media Machine”

https://contently.com/strategist/2015/10/16/how-the-general-mills-newsroom-became-an-earned-media-machine/