That’s essentially the question we sought to answer in this week’s edition of the Talking Points Podcast. The question is based off Mark Schaefer’s new book, “The Content Code”, where he talks about nurturing trust and catering to your “alpha” audience as a means to building broader-scale awareness.

It’s an interesting talker–hope you’ll take a listen.

SHOW NOTES – April 23, 2015

“Social Sharing: How to Get More People to Share Your Content”

http://www.socialmediaexaminer.com/social-sharing-with-mark-schaefer/

“The Rise (and Fall) of the Lazy Marketer”

http://www.convinceandconvert.com/podcasts/content-pros-podcast/the-rise-and-fall-of-the-lazy-marketer/

“Episode #19: Mark Schaefer on What Every Marketer Needs to Know”

http://www.stitcher.com/podcast/britt-michaelian/the-mass-amplify-show-with-britt-michaelian/e/episode-19-mark-schaefer-on-what-every-marketer-needs-to-know-37503855

“How Target’s #lillyfortarget launch was a huge social media (and business) win”

https://arikhanson.com/2015/04/21/how-targets-lillyfortarget-launch-was-a-huge-social-media-and-business-win/

“Why the economics of blogging are diminishing”

http://www.businessesgrow.com/2015/04/22/blogging-will-never/

“Why there is so much bullshit”

https://www.linkedin.com/pulse/why-so-much-bullshit-josh-bernoff

“6 Reasons Why You Need Personal PR Now”

http://www.inc.com/john-boitnott/6-reasons-why-you-need-personal-pr-now.html