In this week’s edition of the Talking Points Podcast, Kevin Hunt and I talk about why marketers are so hung up on real-time marketing (no really, why are they?), the campaign-based natures of many digital marketing efforts (hello Barbie!), and many brands’ rush to use Instagram’s new Hyperlapse tool this last week.

SHOW NOTES – September 4, 2014

 “The campaign approach to content–and how it’s killing brands (you can thank Barbie)”

https://arikhanson.com/2014/09/02/the-campaign-approach-to-content-and-how-its-killing-brands-you-can-thank-barbie/

“‘BarbieStyle’ Joins Instagram; Let the Product Placements Begin”

http://www.mediabistro.com/prnewser/barbie-joins-instagram-let-the-product-placements-begin_b98479

“Back In Camp” Brick by Brick: Gopher Football 2014 (Episode 1)”

http://youtu.be/pvWYkvS4sBs

Gopher Athletics website

http://www.gophersports.com/ot/gopher-digital-productions.html

“Why We Shouldn’t Confuse Real Time Marketing with Data Driven Marketing”

http://dannybrown.me/2014/09/02/why-we-shouldnt-confuse-real-time-marketing-with-data-driven-marketing/

“Belize Tourism scores real-time marketing win with ‘Don’t Stop Belizein’”

http://www.digiday.com/brands/belize-journey-dont-stop-believin/

“Why public relations and media relations don’t mean the same thing anymore”

http://www.fastcompany.com/3034498/the-future-of-work/why-public-relations-and-media-relations-dont-mean-the-same-thing-anymore

“12 Marketers Already Experimenting With Instagram’s Hyperlapse App: In first days after launch, social video is moving fast”

http://www.adweek.com/news/technology/12-marketers-already-experimenting-hyperlapse-159762