Yesterday, I gave my annual social media marketing trends presentation to a group of 100+ communicators and marketers across the country. I’m posting it here today in hopes it helps spark creativity for you and your team in 2023. See the full webinar and slide deck below.

A couple things to point out as you watch the video or review the deck. First, I am NOT a trend expert. However, I do read a lot each week. I have to–for this blog, for our podcast, for my e-newsletter, and for class at the University of St. Thomas where I teach as an adjunct professor. And I love keeping my finger on the pulse of what’s going on in our industry.

Second, my trend presentations usually tend to be a bit more pragmatic. We’re not going to talk about the Metaverse (yet). We’re not going to talk about BeReal (this year, at least). And we’re not going to talk about decentralized social media networks (although they are on my radar). No, the trends I talk about are things I believe will impact a lot of people. If you’re looking for bright shiny objects, this is NOT your presentation.

With that, here’s 10 social media trends I believe you’ll see in the year ahead.