It’s 2018 trend prediction season! Yes, it’s that time of year when we see roughly 4,632 social media trend posts on the internet.

Only 95% of them are complete garbage.

That’s because they harp on trends that are painfully obvious. Organic social media is dead! 2018 is the year video explodes! Or, Twitter will die in the year ahead.

In fact, if you look at a lot of the trend posts, they almost seem to be cut-and-paste. So, this time of year, I usually try to take a more pragmatic approach to the trend prediction post idea and come up with a handful of trends I think will truly impact our work in the year ahead.

Below is a prezo I gave to the Florida PR Association a couple weeks ago that hits on that exact concept. Take a spin through it and let me know if you agree with my trend predictions for 2018.