GIFs aren’t a new thing on the internet. In fact, they’ve almost been around as long as the internet itself.
But, when it comes to brands and GIFs–that’s a whole different story.
Some brands have jumped right in, and are using GIFs somewhat frequently in their posts–Wendy’s, and Denny’s come to mind (here’s a few more courtesy of the folks at Hootsuite).
In fact, I would say GIF adoption when it comes to original social content is fairly widespread at this point.
However, when it comes to using GIFs in the comments section on Facebook, well, that’s a totally different proposition.
Now, I know some brands have legal concerns when it comes to using GIFs from sites like Giphy. But, I continue to believe using GIFs in the comments sections of Facebook posts gives brands a nice opportunity to have a little fun and show a little personality.
So, I thought today I’d curate a few favorites in a number of areas where brands would typically use GIFs.
Like responding to a customer with the Kramer GIF below when they’re wanting to say “Yep, I agree with that”. Or, using the Amy Poehler GIF below to simply say “thank you.” Or, oh, you get the idea.