That said, from what I’ve seen first-hand and what I’ve heard from others, we’re still missing the mark a bit when it comes to effective blogger outreach. The stories of success are still far fewer than those of frustration from bloggers.
So, I thought it might be time to revisit of few of the more thoughtful and pointed posts about how to organize and implement an effective blogger outreach plan. I’ve listed 11 of those posts I’ve found most interesting below.
A number of them are “how-to”-type posts. A few others are stories of blogger outreach campaigns gone bad (we can learn a lot from failure). And, as you’ll see, I’m including a couple of my posts about this topic at the bottom (after all, it is my list, right? ;):
Six steps to running a successful blogger outreach program (love the timelines here) – Monica O’Brien
Should you be pitching me? – Valeria Maltoni
How to reach out to bloggers (Chris’ “don’t push” lesson is a good one)- Chris Brogan
Rethinking Blogger Relations – Dave Fleet
10 steps to building a better blogger relations program (love the “Cs of blogger relations” Brian talks about here) – Brian Solis
This is how you pitch a blogger (the value of a good lead) – Adam Singer
A pitching lesson (a few “what not to do” lessons from CC) – CC Chapman (on Todd Defren’s PR Squared blog)
Tips for Marketing to the Mom crowd – Don’t Drink the Kool-Aid blog
Anatomy of a bad pitch (outlining problems AND solutions) – Dave Fleet
Ready to pitch a blog? Take this quiz first (older post, but certainly still valid today) – Bad Pitch Blog
How to pitch bloggers (few additional dos and don’ts from B.L.) – B.L. Ochman
11 tips for building an effective blogger outreach list – Arik Hanson
Photo courtesy of HStar55 via FlickR Creative Commons.