Social media shouldn’t feel like a constant game of catch-up.
But for many marketers and communicators, it does.
Algorithms change. Formats shift. Leadership expectations rise.
And somehow, you’re still expected to produce results — with limited time, limited resources and very little margin for error.
SOCIAL//IRL is a practical, no-fluff professional development experience designed to help you work smarter, create better content and connect social media to real business outcomes — not just activity.
This is social media as it actually works in the real world.
Who SOCIAL//IRL Is For
This training is built for professionals who do the work — not just talk about it:
- Social media managers and specialists
- Communications and PR professionals responsible for content
- Marketers who manage social as part of a broader role
- Brand and corporate communications teams
Whether you sit inside a large organization or wear multiple hats on a lean team, SOCIAL//IRL meets you where you are.
What You’ll Learn
Depending on the format you choose (one-day intensive, multi-day workshop, or extended cohort), you’ll learn how to:
- Build a modern social strategy that aligns with real business goals
- Choose the right platforms — and stop spreading yourself too thin
- Write clear, compelling content that people actually engage with
- Audit your social presence and uncover actionable insights
- Measure what matters and report results leaders understand
- Navigate internal stakeholders and influence smarter social decisions
This isn’t theory. It’s practical, applicable and designed for immediate use.
What You’ll Leave With
Every participant walks away with:
- Real-world social strategy ideas you can apply immediately
- Frameworks for writing, storytelling and measurement
- Tools you can reuse with your team — or take into your next role
- New relationships with fellow social media marketers
Why SOCIAL//IRL Is Different
- Built for working professionals
- Focused on outcomes, not trends for trend’s sake
- Balances strategy, content, measurement and influence
- Designed for modern organizations — B2B, B2C, nonprofit, and beyond
SOCIAL//IRL is social media without the hype — grounded, practical and built to perform.
Program Formats and Pricing
- 8-hour immersive training
- Includes templates and frameworks
- Discord community access
- Note: Includes light breakfast and lunch; and optional happy hour
- Sign up here for June 3 event
Also available for corporate teams: Email me for pricing
- Two-Day Intensive Workshop — $799 per person (not yet available)
- Two half day immersive training sessions
- Includes templates, frameworks, and workbook
- Discord community access
- Note: Includes light breakfast/coffee both days
- Core 8-Week Cohort — $999 (not yet available)
- Live 75–90-minute weekly workshops
- Discord community access
- Templates + toolkits
- Weekly feedback + hands-on support
- Corporate Team Package — Email for cost
- Custom delivery for teams of 5–30
- Tailored examples + in-house scenarios
- Optional post-program check-in
- Includes the capstone project and custom coaching
Ready to Level Up?
Apply now — first class is Wednesday, June 3, 2026. Limited to first 20 people.
Prefer private access? Let’s talk about a corporate team session.
Questions?
- Reach out directly:
- arik@arikhanson.com
- LinkedIn: linkedin.com/in/arikhanson
- More at: arikhanson.substack.com
